Howard Behar: Craft Your Personal Mission Statement Like Starbucks

by | Jul 28, 2021

From left to right: Howard Behar, Orin Smith, and Howard Schultz

Every company has a mission statement to explain why they exist… 📃

Starbucks’ mission is “to inspire & nurture the human spirit – one person, one cup, and one neighborhood at a time.” ☕️

A personal mission statement serves a similar purpose – it helps you define your “why” and gives you direction. 🖇

My recent guest, former President of Starbucks, Howard Behar, wrote his mission statement at 27 after dropping out of college and feeling lost. 🧭

Here’s how he found his purpose, and how you can too! 👇

1. Identify Your Core Values 💭

What do you stand for? What do you stand against?

2. Write Down What You Want to Be Known For In 50 words or less.✍️

As Howard shares, your mission statement can evolve over time – it’s all part of the journey! 🕰

Don’t worry about getting it perfect – it’s about starting! 🙅‍♂️

What’s your personal mission statement? Is it written down? 🤔

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