
From left to right: Howard Behar, Orin Smith, and Howard Schultz
Every company has a mission statement to explain why they exist… 📃
Starbucks’ mission is “to inspire & nurture the human spirit – one person, one cup, and one neighborhood at a time.” ☕️
A personal mission statement serves a similar purpose – it helps you define your “why” and gives you direction. 🖇
My recent guest, former President of Starbucks, Howard Behar, wrote his mission statement at 27 after dropping out of college and feeling lost. 🧭
Here’s how he found his purpose, and how you can too! 👇
1. Identify Your Core Values 💭
What do you stand for? What do you stand against?
2. Write Down What You Want to Be Known For In 50 words or less.✍️
As Howard shares, your mission statement can evolve over time – it’s all part of the journey! 🕰
Don’t worry about getting it perfect – it’s about starting! 🙅♂️
What’s your personal mission statement? Is it written down? 🤔
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